She is a perfect fit for the brand as she embodies the quintessential essence of beauty, which the brand represents.
As the face of Lakme ABSOLUTE, Kareena will be part of the brand’s campaign and unveil the Absolute looks at the Lakme Grand Finale by Manish Malhotra at Lakme Fashion Week Winter/ Festive 2011.
Lakme ABSOLUTE is a high-performance long wear make up range with world class products that last up
to 16 hours. This premium range of cosmetic has been specially created for the woman of today who leads an international life with a soul that is Indian at heart.
Talking about being the face of Lakme Absolute Kareena Kapoor said, “I’m very proud to be associated with a
brand that introduced the concept of make-up to Indian women and today I’m excited to undertake this new
journey with them. Lakme ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need.”
While speaking about the new products she says, “One of my favourite products is ABSOLUTE Lip Last with its
precision brush and I’m totally hooked on to the Plump and Shine glosses for the range of sensational colours it
offers, there is something for every occasion. As a face make the White Intense Two-Way compact is an extremely convenient product that doubles up as a powder and foundation and has sun filters, which protects my skin from the sun. I completely love the ABSOLUTE Mattreal mousse for daily wear as it’s extremely light and renders a natural glow to my skin while the Soft Focus Foundation is perfect for the glamorous party look. Amongst the eye products ABSOLUTE Kohl Ultimate is my favourite kohl that gives it a one stroke black color .”
Farida Kaliyadan, General Manager – Lakme says, “We are delighted to have Kareena as the face of Lakme
ABSOLUTE and launch its exciting range of products. Lakme ABSOLUTE has been specially designed keeping in mind the Indian skin tone, texture and weather conditions.
The range is inspired by the modern woman who effortlessly plays myriad set of roles across her personal and professional life. Kareena’s confident persona and beauty makes her the perfect choice for Lakme ABSOLUTE. She is a performer par excellence and embodies what ABSOLUTE stands for.”