Kareena Kapoor has been chosen as the face of Lakme ABSOLUTE! Kapoor embodies the quintessential essence of beauty, making her the perfect fit for the brand.
As the face of Lakme ABSOLUTE, Kareena will be part of the brand’s campaign and she will unveil the Absolute looks at Lake Fashion Week Winter/Festive 2011 for the Lakme Grand Finale by Manish Malhotra.
Lakme ABSOLUTE is a high-performance long wear makeup range with world-class products that can last up to 16 hours. This premium range of cosmetic has been specially made for the woman of today who leads an international life with a soul that is Indian at heart.
“I’m very proud to be associated with a brand that introduced the concept of makeup to Indian women and today I’m excited to undertake this new journey with them. Lakme ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high performance products are just what I need,” Kareena Kapoor said in a statement.
Lakme’s general manager, Farida Kaliyadan, said in a press release, “We are delighted to have Kareena as the face of Lakme ABSOLUTE and launch its exciting range of products. Lakme ABSOLUTE has been specially designed keeping in mind the Indian skin tone, texture and weather conditions.”
“The range is inspired by the modern woman who effortlessly plays myriad set of roles across her personal and professional life. Kareena’s confident persona and beauty makes her the perfect choice for Lakme ABSOLUTE. She is a performer par excellence and embodies what ABSOLUTE stands for.”
Well done, Kareena Kapoor! Look out for Kareena on the face of the Lakme products and see if they work as well for you as they do for her!